Brand website and franchise enquiry
A first-outlet website built to franchise, for Sardaar Ji Amritsari Kulcha
Sardaar Ji is the other bookend from Chai Churi: one outlet, not two hundred, and the job was to build a site that could carry the brand into franchising rather than describe it after the fact.
1
outlet live
Aerocity, Mohali, the brand's founding location.
4.4★
Google rating
From 145+ reviews at the time of writing.
Next location
franchise enquiry open
The site carries an active franchise enquiry form ahead of outlet two.
7 days
a week of service
8:30 AM to 10:00 PM daily, dine-in, takeaway, and delivery.
01 / Context
What the brand was trying to change
The brand was operating one outlet in Aerocity, Mohali, with strong reviews, 4.4 stars from 145+ Google ratings, and a clear next step: open a second location and start franchising. What it didn't have yet was a website that looked ready for that.
Sardaar Ji had one outlet and a loyal following, built on made-to-order kulchas with no shortcuts. The brand wanted to start franchising, but a single-location business usually doesn't have a website that reads as bigger than one shop with a phone number.
02 / Diagnosis
The real constraint was operational clarity
A one-outlet brand doesn't need a 200-outlet feature set. It needs a menu, clear ordering information, and, critically, a real franchise enquiry channel that signals the brand is actively growing, not just running one shop.
No structured way for franchise interest to reach the brand
A one-outlet business needed to look ready to scale, not just operate
Menu, pricing, and ordering information were scattered across delivery apps and word of mouth
Nothing on the brand's actual reputation, 4.4 stars from 145+ reviews, was visible on its own site
03 / Workstreams
How the solution was structured
We built a focused brand site: the full kulcha menu with pricing, dine-in and ordering information including delivery partner links, and a franchise enquiry form as a first-class element of the site rather than an afterthought.
Workstream 1
Full brand menu
- Every kulcha variant with pricing
- Combos and lassi listed alongside mains
- Built to extend cleanly to a second outlet's menu later
Workstream 2
Ordering and visit information
- Dine-in hours and location
- Swiggy and Zomato delivery links
- Direct phone ordering
Workstream 3
Franchise enquiry form
- A dedicated franchise interest path from outlet one
- Signals active growth ahead of location two
- Structured intake instead of a phone-only enquiry
04 / Evidence
What changed in the operating model
We built for outlet two, not just outlet one
A franchise enquiry form only makes sense if it's there before you need it. We built it in from the first version of the site.
We kept the menu honest to the product
Sardaar Ji's whole pitch is no shortcuts, made fresh to order. The site needed to represent that directly, not with stock food photography.
We made the reputation visible
A 4.4-star rating from 145+ reviews is real proof. It needed to live on the brand's own site, not just on Google.
Franchise enquiries
Before
Phone or walk-in only
After
Structured form on site
Menu and pricing
Before
Spread across delivery apps
After
One brand-owned menu page
Reputation
Before
Visible only on Google
After
Carried on the brand's own site
05 / Impact
The result after the pilot
The site is live, with the franchise enquiry form already active ahead of the brand's next announced location. As with Chai Churi, we're not reporting invented conversion numbers here, the work shipped, and the results get added once they exist.
Franchise form
Shipped and live
Active ahead of the brand's next announced location.
Full menu
Shipped and live
Every kulcha variant, combo, and price point represented.
1 to next
Site built to extend
Structured so a second outlet's information can be added without a rebuild.
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