Marketing
Branding & Positioning
A brand entering a new city or country needs more than a translated menu. We build the positioning behind how your brand should read in a new market: voice, visual identity guardrails, and messaging that stays consistent with who you already are while adapting to a new audience.
What you get
Deliverables
- Brand positioning statement for new markets or the brand overall
- Voice and messaging guidelines
- Visual identity guardrails for consistent execution across teams
- Messaging alignment across web, social, and campaign content
How it works
Our process
- 01
Positioning workshop
We align on how the brand should read in a new city, region, or country before planning a single campaign.
- 02
Voice and identity
Messaging and visual guardrails are documented so every team executes consistently.
- 03
Rollout
Positioning is applied across web, social, and campaign content as a coordinated update, not a scattered one.
- 04
Review
We revisit positioning as the brand enters new markets or franchise partners come on board.
Questions
Frequently asked
Positioning work is typically a focused project, with voice and identity guidelines then used ongoing across marketing and production.
Discuss this service